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Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.Women use Instagram 56.5% more than men in the U.S.Most-used Giphy sticker in Stories is by Red and Howling.Posts with at least one hashtag average 12.6% more engagement.60% of people say they discover new products on Instagram.Posts With a Location Get 79% more engagement.50% of Instagram users use explore page every month.More than 50 billion photos have been uploaded to Instagram so far.The most liked photo on Instagram is a photo of an egg with 55+ million likes.The Instagram explore page is viewed by 200 million accounts daily.There are half a million influencers whose preferred and only channel of influence is Instagram.Marketers can make $5.20 for every $1 invested in influencer marketing.Zara was the most mentioned brand on Instagram in 2021.The most expensive Instagram influencer by average post cost is Dwayne Johnson who charges $1.015 million per post.37% of Instagram users interact with influencers.18% of marketers believe Instagram offers the best influencer marketing ROI.Instagram is the preferred social media channel for brands who engage in Influencer Marketing, with 79% of them doing so.Christiano Ronaldo is the most followed individual on Instagram with 290 million followers.Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%.
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Out of the 25-34 age group, 16.4% are male and 14.8% are female users.31.2% of Instagram users are 25-34-year-olds.48.4% of all Instagram users are female while 51.6% are male.Total Number of Daily Active Instagram Users: Total Number of Monthly Active Instagram Users:
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